Jay Berlinsky is the founder and owner of SC Advisors. Since the late 1980s, he has been a quiet force behind many of Orlando's most prominent development projects. A fifth-generation Central Floridian with over thirty years of real estate development, Mr. Berlinsky brings a wealth of knowledge, as well as a unique understanding of the Central Florida market, its history and its people. Many of the region's most prominent stakeholders have chosen Mr. Berlinsky to guide them through the development of their projects.

His Owner's Representative and Oversight roles cover projects and transactions valued in excess of $1 billion and comprise more than two million square feet of office, retail, and public venues. These include four corporate headquarters and the highly acclaimed Amway Center.

He has also successfully navigated the highly complex regional planning process on behalf of two new master planned communities. His team secured entitlements for 3,000 acres of mixed-use community development including 5,000+ dwelling units and three million square feet of commercial space.

Coordinating highly complex, large scale, public/private projects is another specialty of Mr. Berlinsky and his team. Working with partners such as Orange County, the City of Orlando, and the Orlando-Orange County Expressway Authority, they have been instrumental in building roads and interchanges, securing funding for schools and public venues.

Our community's elected leaders have repeatedly turned to Mr. Berlinsky for oversight of landmark public projects. He played a key role in the expansion of the Orange County Convention Center, the early governance of Disney's Town of Celebration and was a key advisor of the comprehensive plan to fulfill the vision of three world class community venues for downtown Orlando.

Jay Berlinsky
Poftfolio History
  • General Manager of Lincoln Property Company 1987 - 1994

    • Original development team member of City Commons Development plan that included City Hall, CNL I & II, and the concept plan for the performing arts center, SunTrust Center, and Church Street Market

  • Executive Director for Development of Campus Crusade for Christ International Headquarters at Lake Hart 1994 - 2000

    • Lead development role for Campus Crusade for Christ International Headquarters including lead responsibilities for fund development (250,000 SF, $52 million budget)

    • Lead development role for Wycliffe Bible Translators International Headquarters (160,000 SF, $38 million budget)

    • Led development Moss Park Community (1,100 acres)

  • Executive Vice President of CNL Real Estate and Development Company 2000 – 2005

    • Lead development role for CNL Tower II, part of the original City Commons Master Plan (246,000 SF, $64 million budget

  • Founded SC Advisors in 2005

    • Advisor to City of Orlando and Orange County to form the Community Venues Master Plan for a new sports arena, performing arts center, and renovations to the Citrus Bowl

    • Led the development of Innovation Way Community (1,200 acres)

    • Developer's Representative for the Amway Center, completed September 2010 (875,000 SF, $480 million budget)

sc advisors
Client Perspectives

"While often impressive and inspiring, the 'built environment' is at its best when it serves as a platform for the greater good to be accomplished for many future generations beyond project completion."